Connecting Creativity to Business
If it's not linear and obviously sequential, it is complex. Businesses have processes for complexity. There's Lean Six Sigma, Agile, Design Thinking etc. All of the common process models focus on particular aspects of complex problem. What's more, they overlook the problem solving preferences of the people solving problems.
People First: everyone has an innate preference / approach to complex problem solving. When we know (rather than just follow) our instincts, we tap into our innate preferences for problem solving. Teams have a cognitive diversity profile and when known become more efficient, effective and tolerant. When it comes to complex problem solving, it's measurable personal preference, not personality that determines where individuals gain and lose energy in problem solving. The awareness of innate preference for aspects of problem solving among team members is key for building innovative ready teams.
Universal Process: The creative model for complexity and innovation
Complex problem solving requires equal and ample energy on clarifying, ideation, developing ideas into solutions and implementation of actionable plans. This Creative Problem Solving process is rooted in advertising (BBDO) though has universal applicability. Certain problem solving models models align with certain types of business. For everything else, however, it would be like skipping a grade. Companies without vision do not last. Companies that don't develop ideas miss a critical step; ideas are incomplete thoughts.
In my work, I put people first. The cognitive diversity of the team is key for well-being, intrinsic motivation and efficiency. I facilitate for all aspects of Creative Problem Solving.
Creativity is the #1 soft skill in demand in the world today. Change is natural. Creative Leadership is a sense of being with skills that drive change. People + Creative Process = Innovation Readiness.
